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Furbo is an interactive smart dog camera that lets you see, talk, and toss treats to your dog from anywhere. The app including cloud recording, dog activity alert, dog selfie alert and person alert. My goal of redesign is to simplify the UI design and keep all the feature.
PROJECT GOAL
• Simplify existing UI design
• Add more feature
• Improve user flow
my role
As a product designer, redesign app according to customer's existing products and market positioning. Brand analysis, user surveys are needed. Also doing user research, usability testing.
Furbo is a wireless pet camera, two-way radio, and food dispenser, which allows real-time monitoring and interactivity between pet and pet owner. Users are able to not only see their pets while they are away, but are also enabled to talk and listen to the pet, and able to mark and reinforce instances they like via the treat dispenser to train and accompany our pet throughout the day.
Furbo has a wealth of user survey and analysis data, and I need to select from a variety of data which I think is the most core and needs to be improved. The data can let me know more about the user's is what I need to find at this stage. Based on the data provided by furbo, I conclude that the core users have the following characteristics:
Alex is a full-time engineer for a tech company in San Francisco. For his dog to enjoy a private yard, he sold his city condo and relocated to a suburban single home. He spend $1000+ per year on his pet such as toy, accessories and food.
“I love me pet more than anything. I would take a pay cut if I could bring my dog to work every day. I always felt anxious and guilty leaving my dog home alone when I left for work in the morning.”
Flow is one of the most important parts of app design. Users should be able to pick up app for the first time and understand the way the pieces fit together immediately. They should be able to access any function, or studying the app’s quirks and inconsistencies. To give users that kind of seamless experience, the flow has to be perfect.
Emphasize account name in the homepage.
Based on their app review, there are many customers complain about turbo connection problem, so I put a status icon on the right upper corner to show if the turbo is connecting with phone.
More features on home page to reduce the steps of each userflow.
Camera function in the middle of navigation bar
Calendar allows users to browse saved video clips more quickly. Use dots of different colors to remind users of the category of video clips.
After chose the specific day, all the saved video clips of the day will be displayed in the timeline below.
Mute mode allows users who are working without disturbing others to monitor all the time
Showing storage capacity let user refill in time
The sound will only show when mute mode on
Establishing detailed persona based on the research can better understand users. Because furbo company has very rich user survey information, my challenge is how to select the most core content from a wide range of information to help users improve UI design.
Simplicity is strength. As a designer, I am often lured by attractive, trendy and out of the box designs. But, I must always remember the ‘why’. The primary goal is to understand the user, their problems and then come up with a design that solves it.
Process in essential. For a project that is vast, it gives me a roadmap to navigate through what can be a foggy route. This is especially useful when I’m starting out.
Drafted and conducted interviews and surveys, created and delivered final presentation. Build travel app prototype based on research.
Refined personas and user goals, prototyped rapidly by myself. Build up responsive web design and matching app.
